Call me now: ☎ +31618787057
The growth challenge for a scale-up: profitable product-market fit.
The challenge is not more marketing, but in finding a product-market fit that also scales profitably.
The part-time CMO who helps build scalable growth
01
Focus
- Clear choices in channels and initiatives
- Target group, proposition and positioning
- Stopping what doesn't scale
02
Structure
- Collaboration between marketing, sales and product
- KPIs that drive growth and customer value
- Communication rhythm
03
Team
- Coaching of marketers, colleagues and founders
- Building the marketing team
- Building independence
Why part-time CMO often works better in a scale-up or start-up
You get CMO-level leadership without being directly attached to a structure.
I am independent and results-oriented: that gives room for sharp choices and pace.
- Immediate seniority and experience
- No long familiarisation time or political agenda
- Focus on results, not role retention
- Temporary, flexible and scalable
My hands-on experience in scale-ups & start-ups where growth must be delivered every day.
- Stella e-bikes: heady growth called for professionalisation. From entrepreneurial to profitable, repeatable & scalable, without losing momentum.
Startupbootcamp Amsterdam: As a mentor, I guided five start-ups on topics such as:
positioning and go-to-market
pricing and propositions
Scaling up marketing without losing focus
- ParkFlyRent: as Co-founder, I was responsible for commercial and marketing development in a start-up environment.
- Shapeways: Co-founder of a 3D printing start-up, operating in a technology-driven, international start-up context.
