3 successful transformations

Companies where Jochem de Boer has worked

01

Digital transformation

  • Distinctive propositions
  • Efficient customer journeys
  • Conversion optimisation
Jochem de Boer, Global Brand Director Leerdammer

02

Productivity

  • Focus top three markets
  • Distinctive brand communication
  • Successful product innovations
Jochem de Boer worked at Procter & Gamble for 9 years

03

Portfolio turn-around

  • Connecting with local consumers
  • Innovative media mix
  • PR campaigns

Digital transformation

I realised a sustainable sales and margin growth by reducing acquisition costs and increasing order value.

  • Winning category propositions
  • Efficient customer journeys for consumers and professionals in retail and e-commerce based on insights research
  • Conversion optimisation on the omnichannel funnel based on data from a newly developed customer journey dashboard.

Productivity transformation

I realiseddouble-digit revenue and margin growth for an A-brand operating in 26 countries.

  1. Focus in the top three markets (France, Germany, Italy)
  2. Distinctive international marketing communication campaigns (TV, print, social media)
  3. Ambitious product innovation strategy, resulting in highly successful and and award-winning product innovations.

Portfolio turnaround

I have the Regaining market share of personal care portfolio in the Netherlands and Belgium.

  • Global propositions complemented by local connection
  • Innovative communication mix, including TV, print, PR and retail media.
  • 3 PR awards.

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