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  • Growth strategy
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    • Jochem de Boer
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How to turn AI into profitable and measurable growth

How to turn AI into profitable growth Companies have invested an estimated $30-40 billion in generative AI. But according to recent figures from the MIT report State of AI in Business 2025, 95% of organisations see...

  • Jochem de Boer
  • 23 February 2026
  • Uncategorized

When do you engage a part-time chief marketing officer?

When do you call in a part-time Chief Marketing Officer? Not when you need more marketing.But when unclear choices begin to slow growth. In practice, I see organisations reach this point when: Growth is levelling off, while the amount of...

  • Jochem de Boer
  • 11 February 2026
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