Digital transformation CMO as a Service

Digital Transformation fails not because of technology, but because of lack of leadership.

Many organisations invest in tools, platforms and data but lack direction, prioritisation and ownership.

Example: the successful transformation to Digital Carpentry

During Webwinkel Vakdagen 2025, I showed how Deli Home is making the Digital Transformation from timber wholesaler to Digital Carpenter.

Presentation digital transformation Deli Home by Jochem de Boer Web Winkel Vakdagen 2025

Digital Transformation is an organisation-wide change that requires commercial leadership

01

Objective

Transformation is a response to a clear strategic problem.

02

Leadership

Collaboration between Marketing, Sales, IT and Operations.

03

Value

Initiatives with concrete added value for customers and the organisation.

04

Scalable

Start small, measure impact, improve and increase investments.

My Services

I help organisations with marketing leadership on a part-time basis.

With 25+ years of international experience in multi-nationals, scale-ups and start-ups I support companies in crucial growth phases.

When impact counts and flexibility is essential.